Assignment: Marketing For Competitveness
For this Assignment, use any outside appropriate resources to prepare a competitive analysis for an existing product and complete the following:
Imagine that you are asked to provide a presentation on an organization's competitive advantage to the organization's board. To choose an organization, you may select your own or one with which you are familiar.
Submit a PowerPoint presentation (9 slides excluding title and reference slides, consistent with APA guidelines) that examines the competitive advantage of your chosen organization. Include the following:
• Describe the target market and apparent marketing mix of your chosen organization.
• Conduct a five forces analysis for the selected organization.
• Choose a competitor for the selected organization and conduct a five forces analysis for the chosen competitor.
• Finally, evaluate which of the two organizations has the competitive advantage using your five forces analyses. Be sure to identify any leverage or advantages that your organization has in relation to the chosen competitor. Use facts from the two analyses to support your conclusion.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.