Conduct a critical analysis of your selected company


Part I. Instructions for Project:

1. Select one of the companies below and conduct a literature research including but not limited to text books and journals:

i. Companies: Google, Dream Works, Cisco, Genentech, Qualcomm, Apple, Devon Energy, Walmart, ING Group, General Electric, Total, Bank of America, Exxon Mobil, Chevron, AT&T, Royal Dutch Shell, BP Oil Company, Ford Motors, J.P. Morgan Chase, Boeing, Citigroup, Cardinal Health.

ii. Conduct a critical analysis of your selected company. The criticality analysis should be from the managerial standpoint describing the company origins, operations and their correct or incorrect application of the management functions: Planning and Organizing. You can perform your initial search in Fortune 500 and start from that point your research.

2. The project must contain but is not limited to the following sections:

i. Introduction
ii. Definition of key topics.
iii. Current Applications/Examples.
iv. Discussion.
v. Bibliography

Part II. The project should not have more than 7 pages.

Part III. Use adequate references [e.g., journals or text books].

Part IV. This is an individual project, therefore projects will be evaluated with respect to originality and appropriate coverage of topic definitions, applications and discussion.

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