1) Conduct a competitive forces analysis of the banking industry. If you are a student at any of the Australian campuses, do the analysis on the Australian banking industry. If you are a student at a Malaysian campus, do the analysis on the Malaysian banking industry.
2) Given your analysis, what strategies do you think a bank should adopt in order to improve its chances of being persistently profitable?
3) Identify the global strategies that the following companies use: Apple, Virgin, British Petroleumand McDonalds. In each case, justify your answer.
4) Suppose a multinational company has adopted either an international or a localization strategy, should it continue following the same strategy or change it when more competitors emerge? Justify your answer.
5) What kind of structure, controls, and culture would you be likely to find in a:
(i) small manufacturing company,
(ii) chain store, and
(iii) large international bank?
In each case, justify your answer.