Conduct a brief swott analysis


Assignment:

Part 1

Read this article (https://www.businessinsider.com/mcdonalds-unveils-turnaround-strategy-2015-4) on these changes within this franchise, and conduct a brief SWOTT analysis based on these new changes that includes the following:

  • Strengths: The internal and external characteristics of a company that are stronger than its competitors
  • Weaknesses: The internal and external characteristics of a company that are weaker than its competitors
  • Opportunities: The issues internal and external to a company that can affect the company and its competitors in a favorable way
  • Threats: The issues internal and external to a company that can affect the company and its competitors in an unfavorable way
  • Trends: The internal and external patterns in the organization, market, or industry

Part 2

Provide an argument against the ability of a fast-food franchise to succeed with these strategies. provide research that supports your assertions.

400 to 600 words in APA format, with intext citations and reference page. (Strict APA formatting required)

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Business Management: Conduct a brief swott analysis
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