Develop a PowerPoint presentation of 8-11 slides for a proposal, including 200-250 words of speaker notes per slide, covering the following:
The proposal should begin with a brief explanation of each separate technique (1-2 slides).
Present your evaluation of each technique's strategic contribution to the e-business's market leadership (3-4 slides). The specifictechniques that you should evaluate in your plan include the following:
personalized customer interaction
customer relationship management (CRM)
customer experience management (CEM)
interactive relationship marketing
mass customization
customerization
Conclude with a proposed plan for integrating all of the strategic techniques to achieve the e-business's CRM and relationship marketing objectives (4-5 slides).
Use the presentation notes section to describe concept applications in detail.