Concerns regarding the appropriateness of a new strategy


I need you to 5-6 pages of Strategy recommendation of Target Company: Red Bull

Strategic Recommendation(s):

In this section you should explain in detail your strategic recommendation(s). Use the business strategy analysis tools discussed in class to do to arrive at your recommendation.

You should allocate more discussion to the most important elements of analysis as they relate to your recommendation(s). The recommendation(s) should leverage what you feel is their SCA and/or address what you feel is their biggest problem. The recommendation(s) should be profitable, creative, feasible, in line with their current vision and mission, in line with the external environment, an acceptable risk, and do-able in a reasonable time frame. Discuss your recommendation(s) as a team and explore how you feel it addresses each of the criteria noted above.

Justification of Strategy:

In order to justify your recommendation(s), you should address several concerns regarding the appropriateness of a new strategy. In this section you will address the feasibility of the recommendation(s). For instance, do they have enough resources to effectively implement the idea? How will they pay for it? How does the profitability of the recommendation(s) compare to their current profitability. What are the expected risks associated with the recommendation (s)? Support your position with facts that you find from your industry research, and related research on them. The economic logic is a key part of this section-explore this fully and use appropriate financial measures to evaluate your recommendation(s). Based on your findings of profitability and feasibility, their board should be convinced it worth the risk to implement your recommendation(s).

Include a timeline or appropriate figure that summarizes the implementation of the recommendation(s) and when the expected results for the firm would occur.

All citations should be fully documented using APA or MLA guidelines with a Works Cited section at the end of the report. You may use any recognized business source for your report.You may include charts, tables of figures, more detailed explanations, and other supplemental materials in appendices at the end of the report.

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Strategic Management: Concerns regarding the appropriateness of a new strategy
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