Concepts of supply chains and marketing channels


Assignment:

Q1. Discuss the similarities and differences among the concepts of supply chains, marketing channels, and logistics.

Q2. In what ways can the flow of information be managed in the supply chain? How can the ready flow of information increase a firm’s operating efficiencies?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Concepts of supply chains and marketing channels
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