Task: Positioning Strategies-Cost Leadership, Differentiation, and Niche Strategies
Review the following articles:
1. Partridge, M. & Perren, L. (1994). Developing strategic direction: Can generic strategies help? (competitive strategy). Management Accounting (British), 72, 28, Retrieved September 13, 2007, from General OneFile via Gale.
2. Treacy, M. & Wiersema, F. (1993). Customer intimacy and other value disciplines. Harvard Business Review, 71(1), 84-93, Retrieved September 13, 2007, from
https://search.ebscohost.com/login
.aspx?direct=true&db=buh&AN=9307305360&site=ehost-live.
All database resources can be accessed through the Campus Common or log in to the EBSCO database with the username: argosy and password: arg8778.
3) On the basis of your analysis of the two articles, write a paper describing how you would incorporate the concepts of positioning strategies and value discipline in your preferred new business development opportunity. Follow APA standards for writing the paper and citing sources.