Discussion:
Q: It is framed around the concepts of data analysis and biases and in Sekaran.
For the first part of this exercise, download the files from the Census Bureau using the Government data mining tool (https://www.factfinder.census.gov/). You will create a short presentation for the Marketing department highlighting how the consumers in the 60647 zip code differ from those in the Total U.S.
Create a graph that compares the categories from each file you consider relevant. Create a 3-5 slide presentation with in-depth narratives in the speaker notes section that displays the graph(s) and analysis on how the 60647 categories you chose differ from the national profile.