Concept testing is an important step in the new product, Dissertation

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Concept testing is an important step in the new product

Question: Concept testing is an important step in the new product development process. Outline the concept tests for

(a) an electrically powered car and

(b) a new loan payment system for automobiles that is based on a variable interest rate. What are the differences in developing concept tests for products as opposed to services?

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Dissertation: Concept testing is an important step in the new product

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Dissertation: Concept testing is an important step in the new product

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