Answer the following discussion questions in at least one paragraph.
1) Why is the concept of the business model important? In what ways is it useful? Can a company have more than one business model?
2) Explain the "customer lifetime value" concept. Thinking about a specific firm, how could it use the concept of CLV to increase the overall profitability of its customer base?
3) What are some of the ethical dilemmas posed by "big box" stores like Costco and Sam's Club? On balance are these companies ethical actors, or are their business models fundamentally unethical?