Concept of psychological or psychic distance


Assignment:

Q1. Explain why internationalization is an ongoing process in constant need of evaluation.

Q2. Explain the main differences between the three theories of internationalization: the Uppsala model, the transaction cost theory and the network model.

Q3. What is meant by the concept of ‘psychological’ or ‘psychic distance’?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Concept of psychological or psychic distance
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