Concept of intermediation-disintermediation-reintermediation


Problem:

President Learner must provide justification for a planned closure of several on-campus physical buildings when sufficient healthcare education programs transfer to Cyber-Health's online learning platform.

You are to compose a brief report on the capacity of Cyber-Health's e-business model and med-teach agent technology to reduce the need for physical classroom facilities, human instructors, and related administrative cost savings. The report should also comment on the capacity of Cyber-Health's online platform and med-teach agent technology to enabling more autonomous student/instructor interaction. Your report should rely on the rationale of the strategic digital marketing channels continuum of the following:

Intermediation (e.g., traditional Med Ed learning accessed through a brick-and-mortar medical education facilities

Disintermediation (e.g., Cyber-Health healthcare learning accessed directly often substituting or bypassing traditional medical education providers)

Reintermediation (e.g., Cyber-Health healthcare learning delivered by utilizing third-party online services for virtual medical labs, medical practice data analysis, course registration and payment processing, or information security protection)

Reintermediation may also include Cyber-Health's e-marketing strategies that combine online click-and-order information access with Med Ed's on-campus brick-and-mortar service delivery.

Support your assertions with links to websites or online services that have implemented the types of digital marketing strategy approaches referenced in your report.

Bascially I think that I need to explain the concepts of intermediation, disintermediation, and reintermediation?

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