Worley Company buys surgical supplies from a variety of manufacturers and then resells and delivers these supplies to hundreds of hospitals. Worley sets its prices for all hospitals by marking up its cost of goods sold to those hospitals by 5%. For example, if a hospital buys supplies from Worley that had cost Worley $100 to buy from manufacturers, Worley would charge the hospital $105 to purchase these supplies.
?
For years, Worley believed that the 5% markup covered its selling and administrative expenses and provided a reasonable profit. However, in the face of declining profits Worley decided to implement an activity-based costing system to help improve its understanding of cus- tomer profitability. The company broke its selling and administrative expenses into five activities as shown below:
|
Customer deliveries (Number of deliveries) . . . . . . . . . .
|
$ 500,000
|
5,000 deliveries
|
|
Manual order processing (Number of manual orders) . . .
|
248,000
|
4,000 orders
|
|
Electronic order processing (Number?of electronic orders) . . . . . . . . . . . . . . . . . . . . . . . . . .
|
200,000
|
12,500 orders
|
|
Line item picking (Number of line items picked) . . . . . .
|
450,000
|
450,000 line items
|
|
Other organization-sustaining costs (None) . . . . . . . . .
|
602,000
|
|
|
Total selling and administrative expenses . . . . . . . . . . .
|
$2,000,000
|
Worley gathered the data below for two of the many hospitals that it serves-University and Memorial (both hospitals purchased a total quantity of medical supplies that had cost Worley $30,000 to buy from its manufacturers):
Required:
Compute the total revenue that Worley would receive from University and Memorial.
Compute the activity rate for each activity cost pool.
Compute the total activity costs that would be assigned to University and Memorial.
Compute Worley's customer margin for University and Memorial. (Hint: Do not overlook the ?$30,000 cost of goods sold that Worley incurred serving each hospital.)
Describe the purchasing behaviors that are likely to characterize Worley's least profitable ?customers.