Assignment
Heavenly Chocolates would like to use the sample data to determine whether online shoppers who spend more time and view more pages also spend more money during their visit to the Web site. The company would also like to investigate the effect that the day of the week and the type of browser have on sales.
Managerial Report
Use the methods of descriptive statistics to learn about the customers who visit the Heav¬enly Chocolates Web site. Include the following in your report.
1. Graphical and numerical summaries for the length of time the shopper spends on the Web site, the number of pages viewed, and the mean amount spent per transaction. Discuss what you learn about Heavenly Chocolates' online shoppers from these nu¬merical summaries.
2. Summarize the frequency, the total dollars spent, and the mean amount spent per transaction for each day of week. What observations can you make about Heavenly Chocolates' business based on the day of the week? Discuss.
3. Summarize the frequency, the total dollars spent, and the mean amount spent per transaction for each type of browser. What observations can you make about Heavenly Chocolate's business based on the type of browser? Discuss.
4. Develop a scatter diagram, and compute the sample correlation coefficient to explore the relationship between the time spent on the Web site and the dollar amount spent. Use the horizontal axis for the time spent on the Web site. Discuss.
5. Develop a scatter diagram, and compute the sample correlation coefficient to explore the relationship between the number of Web site pages viewed and the amount spent. Use the horizontal axis for the number of Web site pages viewed. Discuss.
6. Develop a scatter diagram, and compute the sample correlation coefficient to explore the relationship between the time spent on the Web site and the number of pages viewed. Use the horizontal axis to represent the number of pages viewed. Discuss.
Attachment:- Heavenly-Chocolates.rar