Compute the sale-mix variance


Problem: The Chair Company manufactures two modular types of chairs; one for the residential (home) market, and the other for the office market.  Budgeted and actual operating data for the year 2001 are:

                                                                   Static Budget_________                    Actual Results______

                                                     Home __                      Office_  _                        Home_ _             Office__

Number of chairs sold                   260,000                          140,000                          248,000                165,600

Contribution margin                    $26,000,000                  $11,200,000                  $22,356,000           $13,248,000

In late 2000, an office-products research firm estimated the industry volume for residential and office chairs of the type sold by the Chair company to be 2,400,000.  Actual industry volume for the year 2001 was 2,200,000 chairs.

Required to do:

1. Compute the sale-mix variance and the sales-quantity variance by type of chair, and in total.

2. Compute the market-share variance and the market-size variance.

Solution Preview :

Prepared by a verified Expert
Marketing Management: Compute the sale-mix variance
Reference No:- TGS02022963

Now Priced at $20 (50% Discount)

Recommended (91%)

Rated (4.3/5)