Task:
Company's Name is Jazzy Jewels and the product is costume jewelry. This includes bracelets, necklaces, anklets, and specialty chains.
Assignment:
As the AI Brainstorming Conference moves, it is time to begin developing a Comprehensive Strategic Marketing Plan. The first two components of such a plan are your Objectives and Product Services & Features. In five to six paragraphs:
1. State your objectives for the short term (one year). This section will also include a Mission Statement. Remember that objectives need to be quantifiable. You can use the SMART acronym-simple, measurable, attainable, realistic, and timed---in formulating your objectives.
2. State the features of your product and include information on how it is innovative or can be differentiated from other like offerings.
3. Give some advice to at least two other participants with regard to their objectives. Do the objectives make sense? Are they written correctly? Do you understand them? Would you rewrite them? If so, how?
Note: Please do not pull answers from a book or website and not state your citing.
Please translate citings if possible for better understanding. DO NOT PULL ONLY FROM OTHER SOURCE ONLY!