Components that make up the marketing mix


One of the major concepts we spend a lot of time discussing in this class is the marketing mix. As a matter of fact, the last half of this class has to do with the four components that make up the marketing mix: product, price, place and promotion.

As a student of marketing, try to get into the habit of analyzing a product's marketing mix when you are making purchases for yourself. For example, you can do this when you go to McDonalds for lunch, shopping at the grocery store or picking your clothes up from the cleaners. pick a business and rate marketing mix. 100 words.

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Business Management: Components that make up the marketing mix
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