Components of poor marketing and communication


Assignment:

Review the Strategic Management in Health Care Organizations. In these pages, the Jefferson Hospital System (JHS) is described. JHS consists of a full-service, acute-care hospital (Cooper Green Hospital), specialty outpatient clinics (Jefferson Outpatient Care), and six satellite, primary care clinics (the Community Care Plan). With these components, JHS provides a full spectrum of medical care and a choice of two affordable payment options for what is considered to be an underserved population.

Create a 2- to 3-page report in Microsoft Word document that answers the below questions.

Why do you think the components of this system are underutilized? (Please note that this is not just a problem of poor marketing and communication.)

What would you do to increase the utilization of these services and attract a greater mix of paying patients? State at least four steps or actions you would take for this.

Support your responses with examples.

Cite any sources in APA format.

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Strategic Management: Components of poor marketing and communication
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