Problem:
The conference is moving into its fourth week. Over the past three weeks, you and your colleagues each have developed most of the components of a Strategic Marketing plan. Now it is time to put the pieces together into a rough draft, and in your small group, provide feedback to each other. Your 7-8 page rough draft should include:
- Objectives & Mission Statement
- Customer Targets
- Competitor Targets
- Product/Service Features
- Core Strategy
- Marketing Mix: Communications & Promotion
- Price
(You will add the Product Policy, Channels of Distribution, and Customer Relationship Management parts of the Marketing Mix.)