Component contribute to the brands equity
Question 1.) Consider a slogan, character, or symbol used in a brand; how does this component contribute to the brand's equity?Question 2.) Why would a customer drive past three coffee shops to get a cup of coffee at a well-known national chain?
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Think of the reputation effect and the incentive of franchises to maintain quality.
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Consider a slogan, character, or symbol used in a brand; how does this component contribute to the brand's equity?
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