Complete the “Strategy Term Project” questions at the back of the chapters covered to date for the company that your team has identified for your Group Project. INTEGRATIVE BUSINESS STRATEGY
Study the internal resources, capabilities, core competencies, and value chain of the firm you have selected for this project. A good place to start with an internal firm analysis is to catalog the assets a firm has. List the firm’s tangible assets. Then make a separate list of its intangible assets.
Company: Bristol Myers Squibb As a group,
Textbook Title: Strategic Management (Kean University). Third Edition.