Marketing Client Pitch
Part 1:
Complete the final phase of your New Product Launch Marketing plan. Using the sample consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product. Your plan should be no more than 3,500 words. Be sure to include the following:
• Executive summary
• Situational analysis
• Market growth potential and competitive analysis
Part 2:
Pitch your Learning Team's new product to the class using a Microsoft® PowerPoint® presentation of 10-15 slides.
Include the following key components from your New Product Launch Marketing Plan:
• Executive summary
• Situational analysis
• Market growth potential and competitive analysis