Complete the final phase of your new product launch, Marketing Management

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Complete the final phase of your new product launch

Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product.

Introduction

Conclusion

Executive summary

Situational analysis

Product: Microsoft Surface Tablet.

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Marketing Management: Complete the final phase of your new product launch

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Marketing Management: Complete the final phase of your new product launch

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