Question 1: Ethical Issues in Marketing Simulation. What type of ethical dilemmas did you encounter when you had to make key decisions in the Simulation? How did these dilemmas affect the decisions you made?
Question 2: Complete the Evaluation Matrix you are creating for Global Communications. Include your end state goals and weightings for your goals. While you have not completed formulating your solutions yet (as your benchmarking activity is still in progress), fill in header for the types of solutions you are creating under the Alternatives column.