Collaborating on the Opening Case Study
Each chapter contains a three-part case study of a well-known company. To help you develop collaboration and speaking skills as well as to learn about the target company and apply the chapter concepts, your instructor may ask you to do the following.
Your Task. Individually or as part of a three-student team during your course, work on one of the 16 case studies in the textbook.
Answer the questions posed in all parts of the case study, look for additional information in articles or Web sites, complete the application assignment, and then make a five- to ten-minute presentation to the class with your findings and reactions.