Assignment: Strategic Management Case Project
THE COMPANY IS AMAZON.
This capstone course requires each student to construct a detailed and well-thought-out analysis of a business employing all the relevant strategic analysis tools studied in the course. This project will take the full term to complete. It is our sincere hope that you will find this project to be the most rewarding effort in your educational career.
Project Deliverable
Phase 1: Modules I to III (Outline for Strategic Management Case)
I. Introduction of the company (limit to a maximum of three single-spaced pages).
i. Description of the firm and its products
ii. Company history (brief history, critical events, competitors, leadership), including strategic elements of its history
iii. Vision and mission statement Assessment of mission and vision
II. External assessment EFE and CPM with strategic implications
i. Analysis of competitive position, opportunities, and threats Internal assessment
ii. IFE with strategic implications
iii. Financial ratio analysis with key conclusions and implications for strategic choice Overall analysis of internal capabilities and implications for your strategic decisions
Module I: Select company (AMAZON) and secure instructor approval. Once approved, create plan outline, insert current mission and vision.
Module II: Complete an EFE and CPM for your company (including analysis and conclusions) and insert in your working draft which you will hold until you submit Phase 1 during Module III.
Module III: Complete an IFE and calculate financial ratios (including analysis and conclusions) for your company and insert in your plan to submit at the end of Module III.
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.