Discussion:
Complete a SWOT analysis for your assigned company AND a 1-2 page Competitor Analysis discussing the competitive environment (overview of competitors and what they are doing well and not well) and your company's competitive advantage
For the SWOT: Identify your companies Strengths, Weaknesses, Opportunities, and Threats
For the Competitor Analysis:
Who are your companies competitors?
What do they do better?
What do they do worse?
What can you learn from their marketing approaches to add to your company?