Complete a SWOT analysis and a value chain analysis of Under Armour. How well has the company performed to stated strategic objectives or performance targets? Support your assessment with factual data.
• Compare the strengths, weaknesses, opportunities, and threats of the company to those of its competitors. How do the vision and values affect how the company will respond to each?
• What is the core competency of the company? How does this affect its standing within the industry?
• How has the company used its value chain activities to improve its competitive position?
• What are your recommendations in regard to the company’s competitive position and value chain activities?