Problem: In an effort to learn as much as possible about strategic planning, please complete a strategic plan for Pfizer Inc utilizing the outline below as a guide to prevent you from covering excessive material and taking up too much of your time. Thank you very much for your assistance.
1. Executive Summary
2. Company Background
3. Vision Statement
4. Mission Statement
5. Values Statement
6. Environmental Analysis
a. Internal Environment
b. External Environment
7. Long Term Objectives
8. Strategic Analysis and Choice
9. Plan Goals and Implementation
10. Financial Projections and Analysis
11. Critical Success Factors
12. Controls and Evaluation