1. Examine the statement that : ‘This overlap and complementarity between marketing and public relations have suggested to organisations that it is useful to align both disciplines more closely or at least manage them in a more integrated manner.’ J Cornelissen, (2008:20) Corporate Communication (2nd Ed) London: Sage 2500 words
2. Evaluate how stakeholder theory can inform an organisation’s [operating in a sector of your choice] approach to corporate social responsibility. 2500words