Competitors in high growth markets


Problem:

Aaker, D. A. (2011). Strategic Market Management, (9 ed). Hoboken, New Jersey: John Wiley & Sons,

1. Consider the news industry. Identify the competitors to CNN and organize them in terms of their intensity of competition.

2. Why were some brands (like Gatorade) were able to fight off competitors in high growth markets and others were not?

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Marketing Management: Competitors in high growth markets
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