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Competitor analysis focuses on each company against which a

Competitor Analysis focuses on each company against which a firm competes directly (i.e. Coca-Cola .vs. PepsiCo; Home Depot .vs. Lowe’s).

Identify the TOP THREE Competitors for AMAZON and briefly discuss the following:

1. Where/how does AMAZON hold an advantage over the competition?

2. What will AMAZON’S competitors do in the near future (next 6 months- 1 year)?

3. What should AMAZON do to remain competitive?

Each question should be answered in ONE – TWO paragraphs.

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