Competitor Analysis - Identify 2-3 important competitors and explain why you believe them to be important - Construct a complete competitor profile (goals, assumptions, resources, strategy) for each competitor, complete with conclusions.
My company is Adidas- Competitor analysis needs to be done on Nike and Underarmour, about two-three pages double- spaced.
Statistics and numbers will be very good to show in the competitor analysis to see how companies are doing. Feel free to use ratios if you can.