Competitive priorities define the dimensions on which companies should excel in producing their products or services. Which one of the following statements is TRUE?
a. A firm offering little customization cannot compete simultaneously on the dimension of consistent quality.
b. A firm that competes on the dimension of customization tends to have operating systems that are inflexible.
c. It is impossible for a firm to improve cost and quality simultaneously.
d. A firm that competes on the dimension of volume flexibility is more likely to manufacture products that experience a seasonal demand variation.