Competitive intelligence and analysis in modernday marketing
Problem 1: How has the Internet impacted marketing research e.g. time, cost, approaches and validity?Problem 2: What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing?
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Question 1: Which one of the following statements by a company president best reflects the marketing concepts?
Theodore Levitt (Harvard Business School) once wrote a powerful article about Marketing Myopia. Taking a page from his efforts, how would you describe the term Public Relations Myopia? Give a couple of examples of what you mean.
Problem: How might a communications audit be beneficial to our organizations effort to reach its public's through Public Relations?
Problem: Have you ever used a technique in planning to cover all the bases such as mind-mapping? If so, does it do the job for you? If not, which type of sequential format have you used?
What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing?
Question 1: Define/explain high-level program success factors for a marketing plan by evaluating stakeholder expectations.
Preliminary market research indicated that target market for IPT has the following characteristics: Age groups: young adults, middle-age adults
Diagram a process for planning and cooking a family dinner. Does your process resemble the generic product development? Is cooking dinner analogous to a market- pull, technology push, platform, process-intensive, customization, high-risk, quick-bu
Question: Find examples of ads that aim to inform, persuade, and remind. Describe the ad and its effectiveness.
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