Select a medium UK based business and give a full description of it.
Mention the Primary activities of business, identify its sales, support activities, HR department.
Go through book Laudon & Laudon.
Assignment Brief:-
Given the dynamism of today’s market and the ever-increasing degree of competition globally, you are required to produce a written report critically assessing the role of Information Technology in generating competitive advantage.
Your assessment should include appropriate application of Porter’s Five Forces Model as well as the primary and secondary activities of value chain and show how information systems could aid management of organisations to achieve the objective of gaining competitive advantage.
Using a suitable example (of a business organisation) discuss the role of information system and technology in the competitive business environment. The report should include discussion about
Identify a business organisation and give its industry
Competitive environment using Porter’s five forces model
Primary and secondary activities of business value chain
Environmental actors surrounding information systems and interacting with organisation
Role of information system in the organisation you have chosen as an example
Conclusions drawn from your own analysis