PART 1: COMPETITIVE ADVANTAGES List the competitive advantages of the product, service or organization and focus on: the things that make it different from competitors in positive ways.
PART 2: MARKET NICHE AND POSITIONING STRATEGY Describe the market niche of your choice, along with the positioning strategy you recommend using. Why do you think this is the right approach?
PART 3: POSITIONING STATEMENT Develop a positioning statement using this formula: “To [target audience], [product/service/organization name] is the only [category or frame of reference] that [points of differentiation/benefits delivered] because [reasons to believe].