1. Competition is considered a major controlled variable in the marketing mix:
A. TRUE.
B. FALSE.
2. In order to qualify as a traditional SBU, an organization MUST be:
A. Market oriented.
B. A distinct profit enhancer.
C. Less than $2 million in sales revenues.
D. Self- sustaining in resources.
3. Tactical planning:
A. Involves enabling objectives for meeting Strategic goals.
B. Strategic objectives for meeting operational needs.
C. Operational goals involving specific enabling objectives.
D. Involves tactical long-term operational needs.
4. When a market segment enters the MATURE stage of the product life cycle and is familiar to the majority of shoppers in that market and pricing is of more importance than attributes, then the products in that market could be considered:
A. Homogeneous in nature.
B. Hetrogeneous in nature.
C. Differentiated in nature.
D. Staples.
5. Hallmark Greeting Cards is developing a number of new (non greeting card) products for various consumer segments. This could be referred to as:
A. Expansion of product length.
B. Expansion of product consistency.
C. Expansion of product width.
D. Expansion of product dimension.