Assignment:
Develop a Marketing Plan for a company/product (new). Make sure that your plan includes the following topics:
? Situation Analysis:
o Market Summary (Market Segments, Market Needs, Market Trends, ..)
o SWOT analysis
o Competition Analysis
? Marketing Plan
o Mission
o Objectives
o Target Markets
o Positioning
o Marketing Mix
o Researches needed
? A report of 10 pages must be submitted by the end of the course.
ASSESSMENT CRITERIA:
Your work will be assessed on the following criteria:
? Integration of information and structure, quality and depth of discussion, creativity and overall coherence of the work submitted.
? A front page (Name, ID#, Course Name, Assignment#, Date).
? Style used is to be font size 12, Times New Roman. Within the case analysis a page must be included which states clearly that this is totally your own work and must be signed.
? Paragraph spacing: 1.5
? The main content must be in black
? References must be mentioned properly