You are required to submit a case study analysis on the following case: “IKEA in 2013: Furniture Retailer to the World”. In Hill, C.W.L. (2015) International Business: Competing in the Global Marketplace. 10th edition. McGraw-Hill, New York. Pp 477- 483.
Using the case study format, your task is to critically assess the key issues that may have in the past and might into the future impact on the success of IKEA’s internationalisation strategy. Issues worth consideration might include strategy, structure, and modes of entry, environmental issues and organisational issues such as people, procedures and processes.