Problem: Ratio Analysis portion of the case study report and submit it as an attachment here. Note that your Ratio Analysis should include ratios for the years 2010 and 2011 and should include comparisons between McDonalds and Burger King.
Organize your ratio analysis per the following outline:
1. Liquidity
-Current ratio
-Quick ratio
-Comments on liquidity
2. Asset management
-Total Asset turnover
-Average collection period (ACP)
-Comments on asset management
3. Debt management
-Debt ratio
-Times interest earned
-Comments on debt management
4. Profitability
-Net profit margin
-Return on Assets (ROA)
-Return on Equity (ROE)
-Extended Du Pont equation
-Comments on profitability to include your comments on the sources of ROE revealed by the Du Pont equation
5. Market value ratios
-PE ratio
-Market to book ratio
-Comments on the market value ratios