This assessment task requires that groups examine two firms from the one industry that display contrasting (insurgent/defensive) approaches.
Students will compare and contrast the approaches used, ascertain the effectiveness of each, and determine the most effective approach.
Students provide their responses and assessment in the form of a written report.
The report should include information on:
• The type of approach used by each group and the rationale behind each particular approach
• The theoretical underpinnings of each approach
• The basis and methods used to evaluate both approaches
• The group’s final determination (and rationale) as to the most effective approach
REQUIREMENTS
Comparison Report 2500 words
Correct APA Style Referencing and in text references and citations
Font Size 13 Regular
Margin Left/right/top/bottom 2.54cm
Page Number Yes
Line Spacing 1.15
Paragraph Style Justified