Create a 2 pages, typed, single spaced paper on the instructions given below. Review and follow them carefully.
Instructions:
1. Choose a pair of competing retailers from the list given below that you will visit.
a) 7 Eleven / Valero (convenience stores)
b) Babies R Us / Buy Buy Baby
c) T-Mobile / Verizon
d) Dillards / Macy's
e) Fredericks of Hollywood / Victoria's Secret / Soma
f) Hobby Lobby / Michael's
g) Pep Boys / O'Reilly's / Auto Zone
h) Mattress Giant/ Mattress Firm
2. Make a shopping list that includes 5 items you expect to find at the store. For example, at a specialty clothing store you might look for a women's white blouse, size 10. At an auto parts store, you might have an air filter for a 2010 Jeep Cherokee. Be as specific as you can for each of the five items.
3. Prepare a table or matrix for comparing the two retailers. Include the number of choices for each item on your list, the price range (least expensive to most expensive) and average price per item.
4. List and describe other criteria for comparing the two retailers that you will describe after your visits:
a) Store locations (rate the convenience of distance, ease of entry, parking available, nearby retailers and other location criteria)
b) Customer service (availability of sales people, courtesy, product knowledge).
c) Store layout, atmosphere and displays (ease of navigation, cleanliness, attractiveness, dressing rooms, etc.)
d) Customer loyalty programs (if any)