Content:
Visit and analyze TWO of the following and similar websites that include Customer Decision Support Systems in their applications:
- www.incehesap.com
- www.hepsiburada.com
- www.teknosa.com
- www.ebay.com
- https://smartphones.specout.com/
For unstructured decision support sites. You can also visit, https://www.expertreviews.co.uk/mobile-phones/1402915/best-smartphone-2016-buying-guide-top-mobile-phone-picks
https://www.techradar.com/news/phone-and-communications/mobile-phones/20-best-mobile-phones-in-the-world-today-645440,
Assignment Paper Plan:
INTRODUCTION:
Introduce the aims and the subject of the website
A) Preliminary Decision Making:
- Make a list of the criteria that can be used in Smartphone purchasing decision (Brand, OS, battery, service etc.)
- Assign Weights to these criteria (weights will be %, and the total sum of weights will be %100)
- Make a list of available smartphones in the market (Maximum 5 models) = These will be your options
- Evaluate each option (smartphone model) for each criteria (Scoring: 1 to 5)
- Calculate the weighted scores of each option for each criteria
- Calculate the total score of each option
(Establish an EXCEL TABLE for this practice)
B) Customer Decision Support Systems Research and Analysis:
1. For each web site you select;
1.a Analyze the type of data they use (Raw data, information (processed/organized data), Data sources they use (their internal data, the data they imported from other web sites, data they acquire from customers, users etc.)
1.b Type of comparisons avaliable in the website between multiple (at least 2) decision options (like two different products you want to purchase or two services available). You can look at the detail level, number of items (attributes, characteristics) that are compared, and also you must consider if the web site is only INFORMING, COMPARING, GUIDING or CONSULTING for decision making. (If they are providing you the best option for your selected needs or preferences)
Create a table for tis question.
1.c Type of consultation that the web site provides -do they offer you the best options by structured data usage or expert opinion or both
1.d Try to criticize the Decision Support System in the web site and recommend improvements.
2. After you analyze both of the two web sites that you select;
2.a Compare these two in a table in terms of the characteristics that you analyze in the 1. section (Like the web site name in the column and the characteristics in rows)
2.b. Decide which web site is better in terms of supporting the decision making process of the customer
C) Using Customer Decision Support Systems for your Smartphone Purchasing Decision
1. Use the e-shopping sites (which you analyzed in section B) for your smartphone purchasing decision And based on the recommendations of these web sites, identify the best smartphone for you.
2. Compare this result with your finding in section A
3. Discuss the benefits of the customer decision support systems, based on this comparison.
IMPORTANT NOTES:
- PLEASE USE SCREENSHOTS OF THE RELATED WEB PAGES IN YOUR ANSWERS
- PLEASE PREPARE YOUR HOME WORK IN A STRUCTURED WAY.
- PROVIDE YOUR ANSWERS IN THE SAME ORDER OF THE QUESTIONS GIVEN ABOVE, INDICATING THE NUMBER OF QUESTION
- USE ARIAL, 12 fnt single spaced paragraphs and standard page margins of Word.
- YOU CAN ALSO USE EXCEL TABLES