Assignment task: Anderson and Simester 2011 Hauser and Luca 2015 present step-by-step guides to designing and analyzing business experiments. We also listen to the 2nd part of the Freakonomics podcast series on "Does Advertising Actually Work?" with a focus on digital advertising. For these readings, think about how business experiments can be set up to be useful for your work.
1. Briefly compare and contrast the two business experiment articles. Where are they similar and different, and which one do you find more helpful in understanding business experiment