Compare the rights of plaintiffs under common law with the


1. Compare the rights of plaintiffs under common law with the rights of persons who purchase securities registered under the Securities Act of 1933 and sustain losses. In your answer, emphasize the issue of who must bear the burden of proof. Remember to complete all parts of the problems. Do not forget to show the necessary steps and explain how you attained that outcome.

2. Personal selling is an art. However, there is no single equation that can evaluate its effectiveness. From a consumer's standpoint and based on your own experience, which attribute(s) is(are) important to you to make a purchase decision? Meanwhile, which attribute(s) is(are) of the salesperson will drive your no-buy decision?

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