Problem
Using the Harvard business review case: Zara: An Integrated Store and Online Model (A) and Berkley case study answer the following questions:
A. Compare the profit margins for Zara, Gap, and H&M. What can explain some of the differences?
B. Should Zara continue to aggregate smaller stores in an urban area into one flagship store (for example, in Bilbao, replacing four stores with one flagship store)? Why or why not?
C. Under what conditions should Zara fill online orders from stores rather than from online distribution centers (DCs)? That is, what criteria would you use to decide whether you fill an order from an online DC or from a store?
D. Should Zara replicate the integrated store and online DC model in other markets? Why or why not?
E. Would you advise Zara's competitors to invest in similar RFID technology?
F. With the financials provided from this case study- conduct a breakeven analysis for 2018 only. Additionally, please explain the importance of a break-even analysis as it relates to this case study.