This question is based on the Pate Memorial Hospital Case.
Observed Patronage Patterns by Time of Day - Assume that the clinic is treating 20 patients/day
|
Time Period
|
% of patients
|
# of patients
|
Patient/hour
|
|
11 AM - 2PM
|
70%
|
14
|
4.7
|
|
Pother (5 hours)
|
30%
|
6
|
1.2
|
|
Overall
|
100%
|
20
|
2.5
|
Address the following
a) Compare the patient incidence in the above table to the desired rate of 4 Patients/hour. What specific problems do these data pose for the PMH clinic? Explain your logic.
b) Suggest approaches to solve the problem from
- demand side (modifying patient behavior)
- supply side (modifying Clinic behavior)
Which of the above 2 approaches would you recommend? Briefly explain. You may incorporate modern technology such as websites, texting, social media etc. if you wish.
c) Briefly consider the issues posed by the complex decision process in your answer.