Assignment:
Marketing management
Choose a specific service business from ONE of the following industries, and explain how it is marketing itself and serving its customers/clients differently today than it would have been 20 years ago because of technological advances and the Internet.
- Banking - Go to the US Bank homepage and select internet banking from the homepage. Take at look at Citibank and eMortgages.com
- Healthcare - Try one of these sites: Dentists.com, Healthline or WebMD.com.
- Insurance - Log on to Best Quote US and/or Instant Quote. How does this compare to the "old" way of buying insurance? Visit and explore some of the links.
- Travel - Visit one of the following travel sites: Cheaptickets.com, Travelocity.com, Expedia. How have the growth of these online reservation sites affected the travel agencies? What role do Travel agencies now play in the marketplace?